Trek World Headquarters


Wondering why you should buy a Trek rather than some competing brand?

This great article courtesy of Bike Rumor might help you decide.

Part One: Tour of Trek Bicycle Company Woterloo WI Headquarters
Part Two:  Prototyping Testing and Product Development
Part Three:  US Based OCLV Carbon Bike Production

And Here are Still More Reasons to Choose a TREK


Easy for us to say - and easy for us to support.

No one has more engineers, testers, researchers on staff. Trek has over 180 people in our engineering group - 180 really smart people, committed to building really great bikes.  More engineering per bike means bikes that last longer, ride better, and retain their value past any other brand. 

We have a mantra: Best-in-class bikes, period. It’s the benchmark we use to tell us if a new platform is ready to go to market:  is this the very best bike for the money?

From Lance Armstrong’s Madone to your mom’s Classic Cruiser, every Trek is measured by the best-in-class yardstick. Built to win, built for work, or built for fun—all our bikes are built to be the absolute best bang for your buck.


Trek is a family company, owned by the same family since it was founded back in 1976. You won’t find us on the stock exchange, and you won’t catch us making decisions based on short-term profits.  We take a longer view that focuses on supporting our customers as the healthiest way to build our brand and our business.

We consider everyone who rides a Trek to be part of the family. So we take good care of our family of customers in every possible way, from your first visit to the bike shop throughout the life of your bike.

For starters, we sell our bicycles only through independent bike dealers who have the expertise, commitment, and passion to make sure you’re riding the right bike, set up right for you, and properly maintained. And we stand behind our products with the best warranty in the business, so that even if something goes wrong, we’ve got your back.


We believe in bikes. That’s not just a tag line at Trek—it’s a way of life. Every bike rider, on any bike brand, benefits from Trek’s commitment to bikes. Part of our long-view approach is the belief that the single most important thing we can do to build our business is to get more people on bikes more often.  In the US, the best way to do that is to build more places to ride—off-road or on. That’s why Trek is the #1 industry contributor to BFC and IMBA. Bicycle Friendly Communities is an organization that helps governments and businesses understand the building of cycling friendly infrastructure —things like bike lanes, bike bridges, bike paths, and bike parking. IMBA is the International Mountain Biking Association, the organization that works with both the Government and private land owners to protect trail access and to teach the art of building fun, sustainable MTB trails.


Trek is one of the biggest bicycle manufacturers in the world. But that doesn’t mean we want to throw our weight around. We’re constantly looking for ways to improve our manufacturing and business practices to reduce our global footprint and reflect our better-world goals. A few examples:

GREEN ENERGY.  Trek is the first manufacturer in Wisconsin to switch entirely to renewable electric power. We used to burn 10.5 million pounds of coal each year. Now we burn 0.

SMALLER FOOTPRINT. We are a manufacturer, which means we have a say in how our bikes are built, regardless of which facility produces them. For years now we’ve been challenging our manufacturing suppliers to build smarter: less packaging, less transportation of raw materials, less impactful raw materials and more efficient shipping.  Our suppliers are rising to the challenge, refining their processes in ways big and small. It’s a long process of education, watchful oversight, and asking for the right thing—and well worth the effort. Small hinges swing big doors, as they say, so even the small changes can have a big impact.

PRODUCT LIFE CYCLE. All our products are designed for long life, and we’ve worked with our dealers to develop innovative recycling programs to minimize our products’ end-of-life impact. We’ve even helped create a non-profit program,, that breathes new life into discarded bikes of any brand, teaches kids valuable skills, and helps neighborhoods in need.